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We recently brought you SEO tips from one of our featured merchants Todd Walbridge of Tuxedo Tshirts Online.
So when we found the following list of SEO pointers for eCommerce product pages, we thought it would offer some good complementary information.
The article from Practical eCommerce gives nuts and bolts advice for title tags, metatags, URL strings and product descriptions.
Check it out.
As far as web store blogs go, we love the one featured merchants Stella Ma and Amy Norman recently launched for their eCommerce storefront Little Passports. Little Passports sells “Global Adventures” for children. Every month, the subscription service sends kids a package and letter from two characters Sam and Sofia, as they travel around the world.
When they officially launched the blog in March the two mompreneurs had a straightforward strategy – “provide regular, ongoing content that’s relevant to our user base,” as Stella explains.
One would expect the Little Passports blog to cater to children and parents, which it does, but it also complements its product perfectly by focusing on topics related to travel and the world.
Topics include introductions to world holidays, like Cinco de Mayo and Chinese New Year; recipes, traditions, arts and crafts related to those holidays; recommended books; and photographs of different destinations. Readers can learn the recipe for guacamole, instructions for making a Chinese red envelope, and how people in Japan celebrate Valentine’s Day.
We also like the blog’s user friendliness. Readers can easily browse posts and view the archives using a horizontal category bar. Topics include: Food, Arts & Crafts, World Holidays, World Community, and Gallery.
To launch their blog, Amy and Stella ran an online Easter egg hunt, for which the winner received a free 6-month Little Passports subscription. They received hundreds of submissions, which meant a lot of eyes on their new content – a fun and effective way of driving traffic and appealing to a loyal fan base.
We’ve talked about ProStores add-on tools PowerReviews and Sales in a Click in this blog before, but never in the same post.
PowerReviews is a product review software, while Sales in a Click manages email marketing. And featured merchant Todd Walbridge of Tuxedo T-shirts Online has mined them for their full potential by using them together.
PowerReviews has become central for the web store in attracting customers and increasing conversion rate. “If customers click on one of our bestsellers, for instance, and it has 4.8 out of 5 stars, they’re more apt to buy,” Todd explains.
But to ensure the ratings mean something, you need a lot of them, so Todd uses Sales in a Click to propagate his reviews. The program collects email addresses from buyers, and then 21 days after their purchase, sends them an email with the subject, “Voice Your Opinion,” which asks them for a review and directs them there with a link. It even explains to shoppers why it’s important to give an opinion. It’s resulted in the web store’s more than 200 reviews, their core products getting 70-plus opinions.
“That social proof, combined with lots of pictures of other people wearing the products, gives shoppers a level of comfort to purchase,” says Todd.
