Sarados Matzouranis runs one of the coolest toy stores in Montreal, Canada, so it follows that his web store Funky Toys also offers a great user experience with a loyal following of diehard fans. When we asked him what advice he would give to a new eCommerce merchant, the first thing he said was, "Good luck. It's not as easy as it sounds to open an eCommerce store. You need to work hard and get lucky." Here are some of his tips for putting the work in place for the luck to follow:
2. Stay on top of trends. The market is always changing. We're constantly researching the industry so that shoppers know that if they see something in our store, it's a popular toy. It's also a good idea to carry items that are harder to find, like popular discontinued products. People can't just walk into a Walmart and find them, so they're more likely to shop with you.
3. Make sure people can see what you carry. There are a lot of brick and mortar stores that make it hard for shoppers to see what they sell online. Customers have to literally drive to the store. If you Google us, you’ll find us, our prices, and what we have in stock.