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Basic SEO for ProStores: Your Home Page

You’ve created your ProStores web store, added products and images, and are ready to sell.  Now what?  Traffic generation is one of our merchants' top concerns, and there seems to be confusion about what ProStores does to help.  This new series of posts on effective SEO strategies will help you drive more traffic to your web store and potentially improve conversion rates.

This first post covers the first page your customers see when visiting your web store -- your home page.  I’ll show you what ProStores does by default and the options you have available to easily configure elements that have the biggest impact on search engine optimization (SEO).  Remember - natural search is one of the best ways to get more traffic to your web store.

Page Title

The title of your home page is the most important SEO element in your store. It appears in the top left corner of the browser anytime the page is displayed.  It's also the content in the clickable link on a search engine results page (SERP).  Ideally, it should convey what your page is about.  Since it will be displayed as a clickable link, it should be readable but also contain keywords that convey the most pertinent information about the page.  

ProStores Default Behavior - ProStores sets the home page title to the store name followed by the page name.  For example, if my web store’s name is ‘JNW Computer’, the page title would be set to ‘JNW Computer Home Page’.

Overriding the Page Title - ProStores provides an editable field that allows you to easily customize the home page title. Log in to Store Administration, browse to Marketing > Traffic Generation in the left nav, then click the Search Optimization link.  Enter your custom home page title then click ‘Save’.  When you go to your storefront, you will now see your new page title in the upper left corner of the browser window.

ProStores_SEO_Configuration
Meta Description

This is the text that appears in the search engine results as a summary of the page.  The meta description should contain a clear and readable summary of the content of the page, and to some degree, your full store.  Ultimately, it could influence a shopper to choose your link on a SERP!

ProStores Default Behavior – ProStores sets the home page meta description to the store name. 

Overriding the Meta Description - ProStores provides an edit field that allows you to easily customize the home page meta description.   Log in to Store Administration, browse to Marketing > Traffic Generation in the left nav, then click the Search Optimization link.  Enter your custom home page meta description, then click ‘Save’.  

For more information, review the Search Engine Optimization tips available on the Search Optimization page where you enter your page title and meta description. 

Stay tuned for our next post to learn more about optimizing the images on your home page.

Basic SEO for ProStores was authored by Sherri Moore, Software Development Manager for ProStores

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