Attract Shoppers with Good Holiday Shipping Practices

Make more sales this holiday season with shipping discounts and promotions.  And don't forget those important holiday deadlines. 

Offer Free Shipping, Both Ways
Many shoppers do their research online but buy at their local brick & mortar because they don’t want to pay for shipping.  Free shipping is a big draw, especially during the winter shopping season.  On the same token, shoppers hate paying for returns and often fear buying gifts online in case the recipient has trouble taking it back.  Free returns also instill consumer confidence, even though most customers don’t end up using them.

Join in National Free Shipping Day
Free Shipping Day this year is December 16, when more than 2,000 merchants offer free shipping with delivery by Christmas Eve.  Join them to stay competitive.

Post and Know Your Holiday Deadlines
Make sure your customers know the latest they can order to ensure that their holiday packages arrive on time, including international shoppers if you ship abroad.  Do your research so that you know the holiday shipping deadlines for all your shipping providers.  They’re not always the same.       

Subscribe to Delay Alerts
Some shipping providers email notifications of any weather delays that affect your delivery dates.  If you get the information early, you can adjust your schedule before one of your shoppers has a gift-giving fiasco.

Attract the Last-Minute Shopper
Offer expedited shipping option during the two weeks before Christmas (when traditional retail stores do the most business), so buyers feel comfortable doing their last-minute shopping with you.  

Tune into our next blog post when we'll show you how to save time and money on your holiday shipping.