5 Tips to Increase Holiday Sales

Become the One-Stop Shop
Turn your web storefront into a one-stop shopping destination.  Hold a sale and drive multiple purchases by cross-promoting.  Create gift baskets of complementary products and create a category for them.  Make gift buying easy by offering Wish Lists and e-Gift Cards.  Make sure they're clearly displayed on your home page.  Offer gift wrapping. 

Be Available Everywhere
Have a mobile store, as well as a shop on Facebook.  Mobile shopping is increasingly on the rise--CNBC.com recently reported that 27% of 18- to 34-year-olds have purchased something on their smartphones.  And according to a recent analysis by Booz and Company, sales of physical goods through online social networks will grow by 93 percent per year in the U.S., reaching $14 billion by 2015.  ShopTab (30 day free trial for ProStores mechants with code "ProStores30") and DudaMobile can help you quickly set up Facebook and mobile stores, respectively.  

Don’t Make Your Shoppers Guess What’s in the Box
Let your shoppers know exactly what they’re getting.  Write clear descriptions.  Have a streamlined checkout and clear shipping and return policies.  Be specific about when you ship; state, for example, “We ship your item within 24 hours.”  

Don't Make Them Ask Twice
Respond quickly to customer questions.  It’ll help you close a sale faster and increase conversion, since shoppers who get their questions answered quickly are more likely to purchase.  During the holidays, customers often want to get their shopping done as fast as possible.  If you wait too long, you might lose the sale.  Buyers may also be testing your response time as an indicator of what it would be like to do business with you.  You can save time by creating a library of simple email replies for your most common answers and creating a page of frequently asked questions.  

Make it Easy to Return
A good return policy, money-back guarantee, or warranty service can make buyers feel more confident, especially when they’re purchasing a gift for someone else.  eBay Consumer Research has found that 21% of nonbuyers cite "lack of return policy" as the reason they buy elsewhere.  That same research shows that even with a liberal policy, actual returns are usually few. 

Happy Selling!

Comments

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