Sell One Thing and Sell it Well

ProStores merchant Todd Walbridge has a screen printing business and sells humorous T-shirts online.  He carries tuxedo T-shirts, security T-shirts and T-shirts that raise money to fight multiple sclerosis, but instead of selling them all on one web store, he has three separate sites--Tux-Tees.com, security-tshirts.com and MSTshirts.com.

Todd learned from experience.  “In the beginning, I was trying to be a mini-Amazon.  I thought I’d appeal to a lot of people with a lot of different products.  Then I realized that I was never going to be Amazon, and I started focusing on niches.”

Having niche products on discrete web stores allows Todd to avoid having to compete with superstores.  He can instead focus on specific SEO keywords, attracting shoppers further along in their buying process.  “Because you’re so niche, you get more searches,” explains Todd.  “That’s what the Internet is about."

You might recall that the same thing happened to Dealzer owner Albert Farajian.  He opened his online store with 25,000 products.  When in the the first month he sold just two products, one being a hydroponic gardening system, he realized that he was better off focusing his inventory.  

“The best thing to do is start with a niche web storefront," he says.  "If it gets popular, then you can start expanding.”   

 

Comments

[W3Spor]

Thanks for sharing this experiences! It is easy to think that more products gives more visitors and then more sales. Hmmm... I must rethink! :-)

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