Photos Sell Products on Pinterest
Many eCommerce merchants have already embraced Facebook and Twitter as online marketing necessities. Now, they may also want to start a page on Pinterest, the picture and video sharing social media website.
A recent survey says that more than 30 percent of online shoppers who know about Pinterest or similar picture-sharing websites make a purchase after seeing a product on those sites.
Practical eCommerce had some good tips on how to use Pinterest to promote your store and products:
The lessons from all of this data may include (1) that merchants should be on Pinterest and similar sites pinning products and repinning posts from others; (2) online stores should make pinning product images as easy as possible; and (3) affiliate programs should facilitate pinning for profit.
Read more on Practical eCommerce.
We'll also talk to some of our featured merchants on how they use Pinterest in the coming weeks.