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Ready... Set... Search!

Helping shoppers search for products easily and efficiently is vital when creating your web store user experience.  Time is a commodity, and if shoppers can't find the items they’re looking for quickly, they’re more likely to switch to your competitor's website.  Smooth searching starts here: 

  • Position your search box in the same place on all your pages.  Most people expect to see the site search near the top of each page. 
  • Use the most appropriate keywords for your product.  You can often get ideas for keywords through Google in the following ways:

1.  Do a search for your product, and check the “Searches related to” list at the bottom of your search results.  For example, in a Google search for “playstation,” you’ll see “playstation 4,” "playstation vita,” and “playstation 2.”

Screen shot 2012-10-04 at 12.57.33 PM

2.  Use the autocomplete in Google’s search window to get ideas for keywords you should be using.  For example, when you start typing in “iPad,” a list of alternate searches come up, including “iPad mini,” iPad 4,” and “iPad accessories.”

Screen shot 2012-10-04 at 12.57.58 PM
3.  Use Google’s Keyword Tool.  You type in your word, and Google lists dozens of keyword ideas. Not everyone can spell or type perfectly. 

  • Don’t forget to include common misspellings and synonyms in your keywords so that if shoppers input a word incorrectly, their search will still lead them to the product they want. 
  • Write a short product description in the search results so that customers can easily find and select the right product.  Put that alongside a product image, reviews, and information like price, availability and shipping details. 
  • Incorporate an autocomplete tool into your search field so that shoppers can select the right product keyword from a list as they type.  It helps them find more relevant and accurate search results faster. 

  • Give shoppers options on how they want to search – by relevance, price, brand, color or size.   Also allow them to control how many results they’d like displayed at a time, and give them the opportunity to compare different products. 

  • Let customers buy right from the search list.  Include “Add to Cart” and “Add to Wish List” buttons under each search result. 

  • To make sure everything is working properly, it’s important that you run a product search yourself for a variety of products and see what results you get.  Make adjustments to account for any omissions you find.  

 

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