Ready... Set... Search!
Helping shoppers search for products easily and efficiently is vital when creating your web store user experience. Time is a commodity, and if shoppers can't find the items they’re looking for quickly, they’re more likely to switch to your competitor's website. Smooth searching starts here:
- Position your search box in the same place on all your pages. Most people expect to see the site search near the top of each page.
- Use the most appropriate keywords for your product. You can often get ideas for keywords through Google in the following ways:
1. Do a search for your product, and check the “Searches related to” list at the bottom of your search results. For example, in a Google search for “playstation,” you’ll see “playstation 4,” "playstation vita,” and “playstation 2.”
2. Use the autocomplete in Google’s search window to get ideas for keywords you should be using. For example, when you start typing in “iPad,” a list of alternate searches come up, including “iPad mini,” iPad 4,” and “iPad accessories.”
3. Use Google’s Keyword Tool. You type in your word, and Google lists dozens of keyword ideas. Not everyone can spell or type perfectly.
- Don’t forget to include common misspellings and synonyms in your keywords so that if shoppers input a word incorrectly, their search will still lead them to the product they want.
- Write a short product description in the search results so that customers can easily find and select the right product. Put that alongside a product image, reviews, and information like price, availability and shipping details.
an autocomplete tool into your search field so that shoppers can select
the right product keyword from a list as they type. It helps them find more relevant and accurate
search results faster.
shoppers options on how they want to search – by relevance, price, brand, color
or size. Also allow them to control how
many results they’d like displayed at a time, and give them the opportunity to compare different
customers buy right from the search list.
Include “Add to Cart” and “Add to Wish List” buttons under each search
- To make sure everything is working properly, it’s important that you run a product search yourself for a variety of products and see what results you get. Make adjustments to account for any omissions you find.