From Passion to Product
Some of our most successful featured merchants didn’t take long to decide what type of store they wanted to open. They created businesses from hobbies or products they were already passionate about.
Take Heather Gray of Shop Suey Boutique. A fashion aficionado and self-proclaimed shopaholic, she started shopping for friends. Word got out, and other people started showing up at her doorstep as if her home were a retail shop. “People liked what I was wearing, so I thought I’d sell it,” she recalls, particularly handbags, jewelry and accessories.
Heather lives near the LA fashion district, so she started sourcing product locally. Her proximity gave her “a first look at everything." She then sold at home parties. Eventually her hobby and home party business turned into a popular boutique web store that’s now featured in fashion magazines like Self, People and Redbook as the go-to site for looks for less and celebrity inspired fashion. "My collection is completely based on my own taste,” she says
Although ProStores merchant Starla Allen of Good-Earth Store deals with an altogether different industry--health products--she was just as passionate about the product that first established her store She had debilitating carpel tunnel when she started taking Terramin, a type of clay with healing properties. Her condition went away within a month, and she was so impressed that she became a product distributor. Now her store has diversified into other products she and her family use and love. "Every product we carry has gone through the ringer with us," says Starla. "We’ve used and tried everything. If we find something unique that we like, then we can sell it."
It’s always easiest to sell something you’re passionate about. People trying to get started in eCommerce often rack their brains for “the” product they want to sell when sometimes the answer is close to home.